![]() As the camera angle changes to an aerial shot, a large symbol is visible in the grass. The cloak worn by the figure is red, a colour which often symbolises blood and danger. The video starts with footage of a young girl walking through a field alone, before falling to the ground, being dragged along the grass, and carried away by a mysterious cloaked figure while she is unconscious. The music video for ‘LA Devotee’ is no exception. This means that their music videos are captivating and are easily consumable for millennials. This band caters well to the demands of young people, as they provide high energy music videos that often follow a story. Panic! At The Disco’s main target audience is likely to be teenagers and young adults between the ages of 15-30. These videos are often fast paced and edgy, sometimes with hidden meanings in the lyrics and visuals. Some of the main genre conventions of alternative rock music videos include performance-based footage, dim lighting, colours such as blue and red, extensive use of props, and close-up shots of the lead singer and bandmates. Alternative rock (which can be abbreviated to alt-rock) is a genre of music that was popularised in the late 70’s, and can be broken down into many sub-genres including indie rock and grunge.
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